Branding Week Two- Innovativeness

Week 2 of Uni and it feels like life has returned to normal, it’s like I never went away!

This week has been focused on learning about fashion forecasting, what it is and the purpose that it serves. Fashion has become massively about change, and wearing the new. The job of the forecaster is to see what people are wearing now on the streets and predict what they will wear in the future. They look at fashion trendsetters, and how they wear a style and how it could be interpreted for a larger audience.

The trouble with new trends is that in the beginning only a few select people are wearing them, which makes others want to wear them. The style becomes increasingly popular, to an extent that they are too popular and trendsetters no longer want to wear what others are wearing, so the popularity dramatically dips.

innovativeness

Categories are-

Innovators- People willing to take risks, and create the street style and subcultures.

Early Adopters- People that are confident to follow the new trends early; they embrace the change of style and adapt them.

Early Majority- This is the mass market, consumers that have seen it in a magazine or have seen others wearing it.

Late Majority- This is when a person buy into a trend when it’s at it peak or even when it’s declining.

Laggards- People are too late for the trend and not willing to take risks.

By predicting future trends companies are able to eliminate risks of creating stock that will go into sale because of poor sales. I’m not sure where I’d sit on the scale, in my head I’d like to be an early adopter but I don’t really follow trends so I’m not sure that’d be right!

Row-Lo

XOXO

Wear What You Want

brbr

Good Day! We spend so much of our time worrying about what other people think of us and how we’ll be judged, I am guilty of this, especially when I was a teenager. As I am growing up I am … Continue reading

Manhattan Magic

Aloha!

I have been enjoying the summery sunshine of NYC, with the occasional thunder storm and shower. We’ve celebrated July 4th, torn our hair out over the football and Bastille day crept up so quickly I almost forgot!

I have been going out and about in Manhattan trying to see as many sunsets as physically possible. They will never get old, and this weekend was Manhattanhenge which gave us a particularly stunning sunset.

Cheesy Sunset Love

Cheesy Sunset Love

Sunset on Manhattanhenge day

Sunset on Manhattanhenge day

With the summery sunshine my style tends to change, I love bright colours and print and I think the brightness of the days make me want to be neon. I also tend to dress a bit differently in NYC in general, I don’t know whether it’s because I’m somewhere that I can be free, where no one can judge me or knows me? So here’s some summer OOTD’s.

Sunset Lighting

Sunset Lighting

Clashing print and colour in a lacy midi A line skirt and polka dot cami, a great outfit for day to night. Top- H&M, Skirt- Forever 21.

Impromptu Shopping

Impromptu Shopping

Only in NYC will you find yourself shopping at 1am on Saturday. I’ve worked in retail in 4 years and would hate it! One of my favourite dresses, aztec print and a perfect fit, with a dipped back. And of course Neon shoes. why not. Dress- River Island, Shoes- H&M

And quick lesson, it’s useful in NYC to always have a pair of heels on you- Something I recently found out. 

Do you dress differently in a different country or season?

Row-Lo

XOXO

 

Summery Saturday

Hello!

I am writing this whilst being the hottest I have ever been, not ‘ooooo she’s so hot’ hot, no the sweaty where’s the ice kind. I think it’s around 30 degrees in NYC, and it is humid, my hair hates it. I have to say it’s nice to just pick out a dress and not have to think about putting anything else on. 

So I had a pretty busy first week in NY, I was feeling a little homesick so my friend filled my days with activities to distract my mind. Beaches, museums, clubs (I’m not a clubby girl but thought I’d try!), parks and dancing! 

My Saturday was pretty fun! I began with brunch on Canal street in the form of Dim Sum- not going to pretend to know what I was eating but fingers crossed it was all vegetarian.

Image

Image

Image

Then we went to a friends party in the Financial District on her rooftop, when they say New York is a city to be seen from a roof they are not lying. The sun was setting and the view was spectacular. 

Image

Image

From there we decided to call it a day but somehow managed to end up in Times Square whoops, being touristy and taking some pictures. It doesn’t matter how many times you see it, it’s always worth a picture.

Image

 

Love it here! My OOTD is actually a bargain from ASOS.com, it’s an A-line smudged leopard dress that I got for £4! Only problem is that it has so much volume, and every time I go down to the subway it blows up around my head. What’s your best bargain?

Lots of Love,

Row-Lo

XOXO

Back to Blogging

Well Hello There! 

I cannot believe its nearly the 1st of July, where did the time go! 

I’ve been pretty absent and busy so had no time to blog. I had my final project with John Lewis to do for university- which went pretty darn well! My group came 3rd, so proud! I go into more details in a separate post. Then I’ve had my two jobs, Topshop keeping me super busy and Brora too. 

But Now I Have Stopped Them All! 

I’m back in NYC for the summer, just to soak up the atmosphere, work on my blog, see my friends and get some much needed inspiration.

Image

 

Isn’t it just so pretty? 

I plan on keeping you up to date with my findings of New York fashion and what I’m really loving, as well as a bit of day to day life. It’s so strange not having anything to do or anywhere to be, the day is mine!

Image

See You Soon,

Row-Lo

XOXO

 

Row-Lo Loves- Peter Pilotto for Target

YAY- Easter Break!

So I am currently on a months holiday from Uni, spending most of it working but if I want to buy clothes it’s a sacrifice I am willing to make. I’ve just got back from Paris, I took my Mum and Granny there for Mothers Day, it was beautiful weather in a beautiful city- I hope they had a nice time!

Another Row-Lo Loves post, and this one is Designer Collabs with high street store. They get so much press attention and are so hyped, it’s hard to miss one when on comes along. They are a great way for the designer to reach an audience that my love them but just can’t afford them. It makes them accessible to everyone, and I think this is a great thing. I’m generally not the type to quese and buy everything in the collections, H and M/Versace a good example of this. Being able to buy at home, now that’s a different story!Image

A little over a month ago there was a big ruckus over the launch of Peter Pilotto for Target, and it would be available to us British folk via Net a Porter. To say I was excited may be an understatement. TArget have don’t quite a few collabs, that we have never been able to get but I was able to get some of the latest 3.1 Phillip Lim one through a friend in New York. I really like the things I got, so knew that I would like the Peter Pilotto collection- one of my favourite designers. Sunday morning logged on to Net a Porter planning to get a few things… I went a little over board- blame the excitement.  A service that Net a Porter offer is same day delivery and I thought it was amazing, a big thank you to them, I really recommend the premium service. I went to my shift at Topshop and came home to a beautifully wrapped parcel! I had intended to try it all on and send back what I didn’t particularly like, unfortunately that was nothing and I ended up keeping it all. Whoops. This is proof that I truly loved it. And I look forward to all the future collars. Obviously there’s the upcoming (not designer collar but celeb collar) Kate Moss for Topshop which I’m really excited to see!

 ImageImageImageImageImageImageImageImage

 

So I’m definitely going to be spending my summer in print!  What do you think of Designer/High street collaboration? What’s been your favourite.

Row-Lo Loves Peter Pilotto for Target!

XOXO

 

Beauty Box Love

Hiya, 

Long time no type, but that’s what happens when you have uni deadlines- this time tomorrow it will be over. Then I’m off to Paris for the  weekend which is why I’m doing a post today, I miss when I can’t babble about things.

Today is a Row-Lo Loves post, although I’m no beauty blogger this post is about beauty products. 

I have been a long time subscriber of the monthly beauty box, Glossybox. I think this may be my third year of subscribing, how time flies! My friend got me a three month subscription for Christmas one year and I liked it so much that I continued. I have friends that receive it too, and they always complain that they don’t like the products or that it’s not worth it. i do not agree! 

Image

Glossybox Tower

And that isn’t all of the boxes! I think of it as a little treat to myself once a month, I don’t expect amazing things but it’s a great way to try things that I would’t necessarily buy. If theres ever anything I don’t like I will give it to a friend (Monica usually) or keep it, I may change my mind.

It’s £10 + Postage and package, which has gone up recently but this is the first time since I’ve been a subscriber. When I think about it, living in London I probably spend at £10 on coffees and lunches, so a little on new make up never makes me sad.

I just received my March box and if your considering getting one, here’s a little sneak into mine.

Image

Opening the box

Image

Sleek Pout Polish Monte Carlo

Image

The colour of the polish

1. First off my favourite item! Sleek Pout Polish Mediterranean Collection in Monte Carlo. The sample was full size. My first reaction was ‘Wow that’s bright’, but when you actually put it on it gives you a subtle colour and is really moisturising. I’m not one for lipstick so thought this was a really good alternative. Definitely something I’m going to use on a daily basis now.

 

 

 

 

Image

Bellapierre Eyeshadow

Image

Bellapierre Eyeshadow

                                                

2. Bellapierre eyeshadow, also full size. Another product that I was really happy with. It’s a really pretty purple colour and I love to summery smokey eyes with purples and pinks. I haven’t used it yet so I don’t know for certain but it does look pigmented so I hope it gives a good colour.

 

 

 

 

 

Image

Vita Liberata Tan

Image

Dove 60 Second Hair Treatment

Image

Mitchell and Peach Body Cream

                                                                                                                                                                 Product3. Vita Liberata Tan Sachets- I am pale, really pale, I don’t tan, I burn then I go pink. So I’ve never really used fake tan, as it’s really obvious that that’s not meant to be the colour of my skin. I’ve never even bought any, so I’m excited about testing this to see if it looks nice. Obviously on my leg where I can hide it if it goes really wrong!

4. A Dove 60 Second Hair Treatment- I have a lot of hair- a lots of curly/wavy/frizzy hair, it can’t quite make up it’s mind. So I try to use a treatment once a week, normally the Loreal elvive nutrigloss one it’s in bright pink packaging. So I’ll see if this one leaves my hair feeling any different.

5. Mitchell and Peach Body Cream- Of course the first thing you do is open it, squoosh it on you hand and have a sniff! It smells great. I am obsessed with moisturisers but I am also really fussy, I hate the kinds that have a super strong smell that I can’t escape. I don’t know if their is a differerence between moisturiser and cream but it felt quite thick and it settled into the skin quite quickly. Worth a try and the product itself seemed quite pricey.

There you have it, my March Glossybox. I highly recommend, you won’t always get lots that you like but that’s part of the fun, exploring different products! 

If you want to get you own,  http://www.glossybox.co.uk 

Oh, and something else I am loving at the moment is,

Image

Bleach London Hair Dye

 

It was going to happen, I work near it! Bleach London hair dyes, currently 3 for 2 at boots, and £5 each. I also got Awkward Peach colour but that’s been my fave, so I’ve used it all. I really love them, I never dye my hair, it’s naturally golden blonde- dirty blonde in my friends words. So I’m worried about dying and ruining it. These wash out so easily! I only of the end, so I got like 6 uses out of the Peach colour. Currently I have the blue in, which kind of make me look like a mermaid, I definitely prefer the pinky tones. That’s why they’re so great, I can play and test without ruining my hair.

 

Row-Lo Loves Bleach London

 

 

 

Row-Lo

XOXO